Why Choose American Custom Lifts?

American Custom Lifts is dedicated to solving problems related to the parking, storage and transportation of vehicles, material, and other objects. We design and market commercial and residential parking lifts, automotive lifts, mechanical freight lifts, hydraulic lifts and material handling equipment such as scissor tables, dock lifts, truck levelers, and vertical reciprocating conveyors. We also offer technical assistance and engineering designs for specialty applications and can produce custom material handling equipment for virtually any industry.

The staff and experience of American Custom Lifts are a testament to a company that is continuing its growth and development of new products. Because of the talented people who motorize and drive American Custom Lifts beyond the standard, American Custom Lifts now occupies the leadership in development of both hydraulic and mechanical lifting systems.

Our Team Members


Jason Tharp – President

Jason Tharp has more than 20-years of executive experience in the hospitality and parking industry. Mr. Tharp’s extensive background includes award winning executive leadership under brands such as Marriott, IHG, and the Ritz Carlton Hotel Company. His previous tenure included supervision of 110 associates and managers. He was responsible for multiple parking operations in Southern California. These operations included several garages and surface lots. Mr. Tharp needed solutions to expand parking  and move freight in his businesses. He discovered that American Custom Lifts had the products to resolve these issues.

Prior to joining American Custom Lifts, he realized that his qualities matched well with the American Custom Lifts founder Brad Davies.  Both executives carry the same values and entrepreneurial spirit. Mr. Tharp’s focus is customer driven. He believes in delivering the best products and customer service.

He currently serves on several boards and trade groups in San Diego. Mr. Tharp is designated as a Certified Hospitality Administrator from the American Hotel and Lodging Association. He lives in San Diego with his wife Shannon and three boys. He enjoys camping with the Cub Scouts, going to Disneyland and watching his kids play sports.


Shannon Tharp – CFO

Shannon Tharp is a detail oriented professional, with over 20 years experience in a variety of areas, including data entry, retail, sales, administrative and corporate card management for a Fortune 500 Corporation. Prior to joining American Custom Lifts, she worked for Government Contractor SAIC for 14 years, handling their Corporate Charge Card Program and managing over 25,000+ cardholders. Shannon lives in San Diego, CA with her husband Jason and her three sons. In her free time she enjoys traveling, cruises, going to Disneyland, shopping, scrapbooking, and spending time with family and friends.


Brad Davies – Founder / Chairman of the Board

Brad launched American Custom Lifts in 1998. Prior to American Custom Lifts, Brad worked for Advantage Lift Systems, Inc., who specialized in design and marketing of heavy duty vehicles lifts for transit and government municipalities. Brad has always been an entrepreneur.
American Custom Lifts is a family owned business. They’ve become the leader in the lift industry, and they’re proud to be recognized as the company who offers the widest variety of lifts in the world. Specializing in car elevators and dealership showroom lifts, as well as custom designed lifts and parking lifts for both commercial and residential applications.
Brad enjoys time with his wife, kids and grandkids. He enjoys old cars, riding motorcycles, bowling, chess and traveling.


Billy Freund – Project Manager

Prior to working for American Custom Lifts, Billy spent the last 10 years working in the power industry. He started out as a maintenance technician and quickly worked his way up to a control room operator. He also spent several years working for a U.S. Government Contractor as a certified welder and fabricator. Billy is detail oriented and committed to providing the best service to his customers.

In his free time, Billy enjoys spending time with his wife and 3 kids. Some of his favorite activities include snowboarding, camping, and coaching his son’s little league sports.


Debra Davies –  Project Manager

After graduating from American River college in Sacramento in 1979, Debra went into the retail clothing line for 11 years.  In 1991 Debra joined the United State Air Force.  It was here that planted the seed to travel the globe.  After serving 10 years in the Armed Forces, she went to work for the Cruise line industry.  This allowed her to continue traveling the world, which was her love.  After her 6 years with the cruise-lines, she was offered a position with SAIC (Science  Applications International Corp.), who worked with government contracts in Sacramento.  In 1997 SAIC hired Debra as a Marketing Communications Specialist and relocated her to SAIC La Jolla, CA  office.   When her supervisor retired she took some time off and met Brad, the founder of American Custom Lifts.  In 2002, Debra was hired by American Custom Lifts as the marketing director.  Debra still loves to travel and spend time with family and friends.


Blaine Davies – Sales Representative

Blaine enjoys meeting and working with our many interesting customers and is committed to developing win-win relationships. Prior to joining American Custom Lifts in 2008, Blaine spent 20 years at Hewlett-Packard completing his HP career as a Product Marketing Manager with HP LaserJet printers. Blaine is an adjunct history professor at Boise State University and has taught live and online courses since 2003. He enjoys spending time with his two adult daughters, traveling and playing tennis, badminton and pickleball.


Maria Pitpit – Project Manager

Maria Pitpit is a versatile sales professional with over 20 years of experience working with one of the top defense contractors, Fortune 500 companies, as well as owning and operating three retail establishments. She has a strong technical aptitude with a unique and wide-ranging skill set that has enabled her to successfully contribute in a variety of roles including key account and relationship management, program and project analysis, pricing and contract negotiations, financial administration and technical implementation.

In her spare time she enjoys weekend getaways with her husband and son, dining with close friends, cooking, designing jewelry, and having a great big cup of coffee with a good book and her three dogs by her side.

Oscar L. Cross – Manufacturer’s Representative for U.S. and Latin America

With a very diverse background in the agricultural, banking, manufacturing, petroleum, and the automotive service industries, Oscar joined the ranks of American Custom Lifts in the year 2000. Oscar has been in charge of establishing our international sales network; which now includes active distributors in Mexico, Guatemala, El Salvador, Honduras, and Panama. Oscar is 100% fluent in English and Spanish (his native language).  He’s now in the process of developing future business in South America.Currently residing in Brownsville, Texas, with his wife Ana, Oscar covers the Latin America Territory for American Custom Lifts, and acts as liaison with our contract manufacturers. Oscar has gained experience over the last 15 years, in designing, and installing conventional equipment, and automated parking facilities. Oscar will assume responsibility for the marketing and installation of robotic and automated equipment for American Custom Lifts in the United States; starting January of 2016. Oscar enjoys spending time with family and friends and enjoys fine foods.

Malia Davies

Malia Davies is a college student studying to major in Psychology, while working full time at American Custom Lifts. When she is not working or attending school, she likes to spend time with her family and friends. She enjoys traveling, shopping, camping, and going to Disneyland. Malia has two golden retriever puppies that she loves to take to the beach and Mammoth Lakes to burn off their energy.